I got the Buyer’s Choice Survey of American in the mail yesterday. It asks many questions about my household and our purchases. The front of the survey (which is several pages) promises to get me coupons, product samples, and special offers, as well as register me for sweepstakes prizes. I actually don’t care much about that. I do recognize that money doesn’t solve everything. My pay stub has come a long way from my days as an 18 year old E-2 making a base pay of $880 a month, and I have more problems to go along with that vast increase in pay stub figures. However, the kicker is that this survey promises to "Reudce unwanted mail- Buyer’s choice will help eliminate unwanted mail in categories that don’t interest you". Well, that alone is reason enough to take the survey.
I decided to do a quick web search about this survey. I turned up this article: http://www.directionsmag.com/press.releases/index.php?duty=Show&id=1381&trv=1. Apparently, Equifax bought the company. That’s just what we need: the same company that holds our credit reports also handles the direct marketing. Do you ever feel like we’re in some kind of "The Truman Show" for marketers? We live in a virtual world for them to amuse themselves by watching us. I have to wonder if advertisers have gotten too much power over our lives, but we did allow it to happen. Great free services such as the internet and television are brought to us by advertisers. Yes, we pay an ISP and a cable company respectively, but many of the services that we enjoy on each medium are paid by advertisers.
I think I will fill out the survey however. The direct marketers need to get their act together. I get mail from AARP, and I’m only 31 for crying out loud. Before we junked our landline, I used to get telemarketing calls for retirement condos. I’d like to retire, but I have more years left in the workforce than I’ve been alive.
Labels: Misc comments
Filed under: Misc Comments | Leave a comment »
The Wonders of Text Searching
I took my wife to the mall last night. While there, we stopped in the book store. She was interested in a book called Feed Me, I’m Yours, which she read about in the discussion forum that she frequents. We asked the girl behind the counter if they had the book and where you could expect it to be, and the computer revealed that it was in the store and located among the cookbooks. We searched the entire rack, and I even went back to search it again, but we could not find the book.
At that point, I began to reflect on how easy it is to find items like that book online. Looking for that book amongst all of the others on that shelf, having to pull books out when their spine isn’t clearly labeled is so, well, analog. We never did find the book, but when I got in to work this morning I decided to search for it, and it came up on the first try: http://www.amazon.com/gp/product/068402862X/qid=1138191222/sr=1-1/ref=sr_1_1/002-0252250-6755205?s=books&v=glance&n=283155.
Believe it or not, even though I am a gadget geek, I have not entirely adopted ebooks yet. When I am sitting at my computer, I can always find other things I would like to be doing than reading a book. I haven’t really found a free ebook reader for the Pocket PC that I like yet either. uBook isn’t bad, but still has a long way to go in formatting. I tend to stick to the freeware/open source side of the spectrum because my wife would flip if I tried to drop $15 to $30 on every single program that I thought was cool or highly useful.
Labels: Misc comments
Rate this:
Filed under: Books, Misc Comments | Leave a comment »